Newsletter

COWGIRL TUFF CLOTHING COMPANY AND WOMEN’S RANCH RODEO ASSOCIATION REACH SPONSORSHIP AGREEMENT.

Pueblo, Colorado, June 7, 2010, Cowgirl Tuff, one of the nation’s fastest growing marketers of women’s western clothing has reached a sponsorship agreement with the Women’s Ranch Rodeo Association for the remainder of 2010 season and for the 2011 season.

In return for merchandising and publicity coverage at WRRA rodeos and marketing support through the Association’s other media relations and marketing programs, Cowgirl Tuff will provide merchandise coupons which will be given to cowgirls winning certain events at WRRA rodeos.

The WRRA, formed in 2005, features women only teams competing in a series of ranch rodeos throughout the year, culminating in a national finals each October. Between eight and 12 teams compete in five events at each rodeo. Each team has four contestants. The events include sorting, trailer loading, doctoring, tiedown/mugging and simulated branding.

In 2010 the WRRA will produce or sanction at least 16 rodeos throughout Kansas, Oklahoma, Texas and New Mexico. The 2010 Finals will be held in Lyons, KS in October. During 2011 the Association’s goals are to add more rodeos and increase the number of teams.

“The WRRA cowgirls, many of whom also live on working ranches exemplify the personality, value and quality of the Cowgirl Tuff brand,” said Lisa Bollin, founder and owner of the company. “They are tough, hardworking women on horseback, in the arena dirt and at home but they also appreciate high quality, popular, fashionable western clothing when they aren’t working or competing. We look forward to our relationship with WRRA.

“We are thrilled to have Cowgirl Tuff as a marketing partner,” added Billie Franks, the administrator of the WRRA. “Every cowgirl knows about the company and the brand. We believe this will be a very productive program for both organizations.”

Donnell Rodeo Promotions which represents the WRRA assisted with the development of the sponsorship plan.

FOR ADDITIONAL INFORMATION MIKE DONNELL AT DONNELL RODEO PROMOTIONS 503 N MAIN STREET STE 712 PUEBLO, CO 81003 719-543-6458 mdonnell@interaccess.com or www.rodeopormotions.com

TOTAL EQUINE™ HORSE FEED AGREES TO WOMEN’S RANCH

RODEO ASSOCIATION SPONSORSHIP

Pueblo, Colorado June 23, 2009 ----- Total Equine™ horse feed, headquartered in Garden City, Kansas has agreed to become a sponsor of the Women’s Ranch Rodeo Association (WRRA) beginning June 1, 2009. The sponsorship will extend through December 31, 2010. It includes on-site rodeo and online marketing and media activation for the duration of the sponsorship. .

Ranch rodeos have long been popular in the West. The events require strong horsemanship skills as well as a knowledge of cattle and replicate those tasks still carried out on working ranches every day. For many years, women have competed on ranch rodeo teams along with men. In 2005, a group of these women decided to form their own association to compete among themselves similar to women’s competition in golf, tennis, soccer and basketball.

WRRA rodeos feature women-only teams competing in a series of ranch rodeos throughout the summer culminating in a national finals in October. Like other ranch rodeos, WRRA rodeos are team events with four contestants on each team. The association currently has 13 rodeos scheduled for the year in Kansas, Oklahoma and Texas with the possibility of more to be added. The finals will be held in October in Lyons, Kansas.

“Our company has always been a supporter of ranch rodeo as a sport and a marketing opportunity, said Harry Anderson, president of Total Equine. “We are excited to have the opportunity to work with the WRRA which has a unique position in the sport. We believe the WRRA will help us gain additional recognition and greater penetration into the ranch and horse owner market.”

“We are extremely pleased to have Total Equine as a sponsor,” said WRRA spokesperson Billie Franks. “ As women who are both contestants and part of the ranching world we understand the importance of having strong, healthy horses. Our members and our fans represent ranches and horsemen who appreciate the need to care for horses properly. We look forward to introducing the company to our contestants and fans and to working with the firm.”

Anderson described Total Equine feed’s primary features as extremely high digestibility with a combination of nutrients and ingredients that maximize hoof quality and growth, reduce anxiety and enhance muscling. He noted that in most situations it reduces voluntary hay intake by 25 ‑ 50%

More can be learned about Total Equine by visiting www.totalequine.info Additional information about the WRRA can be found at www.womensranchrodeo.com and www.rodeopromotions.com

FOR ADDITIONAL INFORMATION MIKE DONNELL AT DONNELL RODEO PROMOTIONS 503 N MAIN STREET STE 712 PUEBLO, CO 81003 719-543-6458 mdonnell@interaccess.com or www.rodeopormotions.com

Your 2010 Officers

President Edy Jost

Vice President Jodie Squier

Treasurer Bobbie Pickrell

Secretary Keisha Langvardt

Special Agent Billie Franks

In addition to the above officers Jane Barker, BJ Claassen, & Amy Potter are also WRRA Board of Directors.

Teams & Rodeos

We are always looking for new rodeos and we have riders that need teams and teams that need riders. If you have suggestions and/or names of riders/teams, contact Billie Franks at 620-326-1083 or 620-358-3883 or by email at wrrabillie@yahoo.com